Gag of the Day

When the BBC Evening News discussed the growing issue of binge - drinking in Britain, computer-animated statistics which revealed the gross situation of drinking culture, were made to come out of the bottom of an ice-cold, top-full glass of beer.
At the sight of which...
...what do you think is most likely to cross the mind of everyday drinking professionals or even amateurs, like me, for that matter?

'Hmmm.... tasty! Shall we head off to the pub, eh?'